We tell owners the number, even when it disappoints

Every published benchmark in this industry is optimistic, because everyone who publishes one is trying to win a mandate. We are not. So we can afford to be accurate, and accuracy is the only thing we sell.

The problem with every number you have been given

Ask an agency what your villa will earn and you will get a figure designed to make you sign. Ask a data platform and you will get an average that includes a studio in the old town and a staffed estate on the headland. Ask the internet and you will get an occupancy percentage, which is the most misleading number in this business.

Here is why. An occupancy rate of 50% sounds moderate. Multiply it by 365 and you have implied 182 nights sold. In Saint-Tropez, a villa sells around 45 nights at the high rate and perhaps 10 more outside the peak. The occupancy model overstates that market by a factor of two, and it does the same to every seasonal destination on earth. We stopped using it. We count nights actually sold, and nothing else.

What the estimator actually does

You answer four questions: where the villa is, how many bedrooms, what condition it is in, and what it offers. We match it against the benchmark we hold for that specific market. Not the country, not the region, not "Phuket or Koh Samui", which are two islands with inverted monsoons and different guests. The market.

Then we send you a report. It contains the range we believe your villa sits in, the reasoning behind it, and the specific things that would move it upwards. Some of those things cost money. Most of them do not.

What we know, and where we are still guessing

Of the 29 markets on this site, the ones marked as verified were worked directly by an operator who set the prices and paid the staff. The rest are regional benchmarks built from comparable markets and public rate data, and we label them as such. We would rather show you an honest gap in our knowledge than a confident number we invented.

There is also a segment nobody can see, and we would rather say so. The villas sold privately through agencies, at seven, eight, nine thousand euros a night, never appear on any public platform. No database in the world holds them. We are building the only one that will, from owners who tell us what they actually earned. If you are one of them, that offer is open.

How we are paid, in one paragraph

Never by you. When an owner decides they want help renting the villa properly, we introduce them to a channel manager, a property management platform, or an insurer. Those companies pay us a commission. That is the entire business model, and it has one obvious weakness which we will name before you do: it gives us an incentive to send you to a partner. It does not give us an incentive to inflate your estimate, because an owner who was promised 200,000 and earns 90,000 never trusts us again, and never clicks anything.

Our numbers are conservative on purpose. Being right is worth more to us than being flattering.

Last updated 13/07/2026.